top of page
Above the Clouds



Marketer | Merchandiser | Apparel Expert 

Hello I am Asanka
“I feel that my greatest strength are firstly my strong commitment to providing a professional service and relationship to all customers and all colleagues with whom I work. Secondly, my skill at developing and maintain higher merchandising & Operational performance and steady growth will add a higher value. Thirdly my knowledge and communication skill enable to add more value to any organization.”
Been a passionate highly skilled expertise with 17 years of stable and progressive growth in experience through creativity and continuous improvement in a career as a Merchandising, Operational expert with working experience in leading multinational ventures including Hela Clothing, Crystal Martin Cambodia, and Pactics Cambodia group and will experience in dealing with major customers and strategic cooperate management. I can lead the team with my expertise to achieve greater rights in business goals.

  • LinkedIn
  • Facebook
download (1).jpg
download (1).jpg
download (2).jpg
download (2).jpg



Pactics Cambodia Co., Ltd, Cambodia.

(Sister Company of Pactics Group)

Merchandising & Product Development Manager (Jan 2020 to date)​

Operations Manager

(Jan 2017 to Dec 2019)

Sourcing & Merchandising Manager`
(July 2016 - Jan 2017) 

download (1).jpg

Senior Sourcing Merchandiser

(May 2015- Jul 2016)

Crystal Martin International (Cambodia) Limited

download (2).jpg

Hela Clothing (Pvt) Ltd - Sri Lanka

(July 2004 - April 2015)

Senior Merchandiser Feb 2011 - Apr 2015 

Merchandiser  Jun 2010 - Feb 2011

Junior Merchandiser  Feb 2009 - Jun 2010) 

Fabric Technologist  Jan 2006 - Jan 2009

Fabric Inspector July 2004 - Jan 2006



Master in Business Administration

Asia e University Malaysia

Executive MSc. In Strategic Marketing


Asia e University Malaysia

Executive MSc.jpg

National Diploma in Technology (2003)

University of Moratuwa


Diploma in Project Management


IBMI- Berlin, Germany


Licenses & Certifications


Overall Market Experience (2004 to date)

overall market experiance since 2004_00_edited.jpg

Core Skills & Competencies

  • Marketing

  • Competitor Analysis

  • Strategic Business Reviews

  • Mentoring & Assessing

  • Developing New Markets

  • Strategic Planning

  • Business Development

  • Policy Deployment

  • Operational Management

  • Product Launch

  • Project Management

  • Production Management

  • Cost Control

  • Performance Management

  • Financial Management

  • Implementing Policies

  • Lean Manufacturing

  • Process Improvements

  • Operational Analytic

  • Financial Performance

  • Employee Retention

  • Business Finance

  • Resource Management

Financial & Profit Management- Sourcing metrics & systems, Administration, Multitasking, Process excellence and improvement, Critical thinking, Quality assurance management., Cost estimation, Trend analysis, Budgeting, Forecasting, Project and risk management., Priority management., Value generation

Merchandising Skills - Merchandising, Negotiating, Operational efficient, Meeting deadlines, Liaising retailing & management principles, Fashion coordination & promotion, Visual & Specialty merchandising, Retail buying.

Sourcing Skills - Supply Chain & Procurement management., Vendor contracting & Negotiating. Performance management., Strategic sourcing planning & Execution, global category plan, Market intelligence, Supplier prospecting

Management Skills - Leadership, Supervision, Decisive, Organizational, Delegation, Results Driven, Building Winning Teams, Strong ethics, Problem-solving, Honest, Discretion, Time & conflict management., Training/ Coaching, Diverse cultural management.

Operational Skills - Strategic agility, Factory operation, Designing, Pattern marking, Warehouse, Production, QC, Revenue, Attention to detail, Best practices, Compliance, Regulations, Forecasting, Budgeting, Cost & price management., Collaboration, Managing priorities, Critical thinking, functional & technical Skills, Project management., Succession planning, Demand & production planning, Continuous improvement, Training & talent development, Governance compliance.

Communication Skills - Written/Verbal, Interpersonal, Presentation, Client/ Stakeholder relationship management, Interaction, Inter dept coordination, Demeanor, Cross-functional coordination, Consultative communication



I worked with him and really impressed by his working capacity and capabilities when arise issues. He has good percent of mind when have critical times. He is very calm and smart thinking worker. Highly recommended of him

Pattern Grader at Triumph International​

Former Pattern Manager - Crystal Martin Cambodia

Dinesh Welagedara

bottom of page