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Work Experience

Asanka

Gunarathne

Marketer | Merchandiser | Apparel Expert 

To obtain a position in a professional environment that allows me to utilize and refine my skills and knowledge as a dynamic professional, using my expertise in Operation & Merchandising in Apparel Industry to increase the organization's profitability.

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PROFESSIONAL EXPERIENCE

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Pactics Cambodia Co., Ltd, Cambodia. (Sister Company of Pactics Group)

Merchandising & Product Development Manager (Jan 2017 to date)

  1. Responsible for analyzing business requirements and prepare documents for process flows.

  2. Responsible for monitoring the efficient working of all projects and ensure compliance with the project plan. Coordinate with team to resolve all issues and supervise meetings for same. Administer all projects and ensure completion within the required time frame.

  3. Responsible for monitoring all aspects of products, such as pricing and legal requirements. Maintain knowledge on all regulatory issues and competitor business. Manage all products in the product line and maintain an understanding of pricing for individual development.

  4. Responsible for allocating appropriate resources for the project and prioritize projects. Coordinate with the product management team and perform product testing on the various process.

  5. Responsible for training staff for all operation business activities and maintain consistency in the same.

  6. Responsible for coordinating with various departments and prepare a list of market requirements and prioritize work.

  7. Responsible for proactively identifying and leading process improvement initiatives using Lean tools.

Sourcing & Merchandising Manager (July 2016 - Jan 2017) 

  1. Responsible for formulating/ implement sourcing & merchandising strategies to support strategic opportunities, global balance and help achieve financial objectives.

  2. Responsible for handling the sourcing portfolio, ensuring transparency of spending.

  3. Responsible for exerting speed to diminish lead time & supply chain to assisting for produce to be first to market.

  4. Responsible for negotiating to cost to ensure quality, cost and deliver maximum bottom-line impact.

  5. Responsible for assay, compute procurement costs & suggest methods to mitigate expenditure.

  6. Responsible for executing strategies & secure profitable deals & Optimize sourcing procedures to attain maximum efficiency.

  7. Responsible for Develop and maintain vendor relationships & implement visual merchandising strategies.

  8. Responsible for maintaining inventory management records & train employees on product knowledge.

  9. Responsible for Analyze sales trends, adjust product offering accordingly & estimate risks and apply risk minimizing techniques.

  10. Responsible for discovering and partner with trustworthy vendors and suppliers & determine quantity and timing of deliveries.

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Senior Sourcing Merchandiser (May 2015- Jul 2016)

Crystal Martin International (Cambodia) Limited

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Hela Clothing (Pvt) Ltd - Sri Lanka

Senior Merchandiser Feb 2011 - Apr 2015 

Merchandiser  Jun 2010 - Feb 2011

Junior Merchandiser  Feb 2009 - Jun 2011

Fabric Technologist  Jan 2006 - Jan 2009

Fabric Inspector Jul 2004 - Jan 2006

Core Skills & Competencies

SKILLS & EXPERTIES

  • Marketing

  • Competitor Analysis

  • Strategic Business Reviews

  • Mentoring & Assessing

  • Developing New Markets

  • Strategic Planning

  • Business Development

  • Policy Deployment

  • Operational Management

  • Product Launch

  • Project Management

  • Production Management

  • Cost Control

  • Performance Management

  • Financial Management

  • Implementing Policies

  • Lean Manufacturing

  • Process Improvements

  • Operational Analytic

  • Financial Performance

  • Employee Retention

  • Business Finance

  • Resource Management

Merchandising Skills - Merchandising, Negotiating, Operational efficient, Meeting deadlines, Liaising retailing & management principles, Fashion coordination & promotion, Visual & Specialty merchandising, Retail buying.

Sourcing Skills - Supply Chain & Procurement management., Vendor contracting & Negotiating. Performance management., Strategic sourcing planning & Execution, global category plan, Market intelligence, Supplier prospecting

Financial & Profit Management- Sourcing metrics & systems, Administration, Multitasking, Process excellence and improvement, Critical thinking, Quality assurance management., Cost estimation, Trend analysis, Budgeting, Forecasting, Project and risk management., Priority management., Value generation

Product Development Skills – Planning & organizing, overseeing process, making improvements or modifications to current processes, generating ideas for new products and researching feasibility in terms of profitability & resource availability and compliance with regulations, staying up-to-date with products on the market and recording and analyzing data. Presenting results to colleagues, Investigating, and testing new equipment, liaising with engineering, research, technical and production staff, Writing and reading technical papers, reports, reviews, and specifications, Keeping up to date with relevant scientific and technical developments

Operational Skills - Strategic agility, Factory operation, Designing, Pattern marking, Warehouse, Production, QC, Revenue, Attention to detail, Best practices, Compliance, Regulations, Forecasting, Budgeting, Cost & price management., Collaboration, Managing priorities, Critical thinking, functional & technical Skills, Project management., Succession planning, Demand & production planning, Continuous improvement, Training & talent development, Governance compliance.

Management Skills - Leadership, Supervision, Decisive, Organizational, Delegation, Results Driven, Building Winning Teams, Strong ethics, Problem solving, Honest, Discretion, Time & conflict management., Training/ Coaching, Diverse cultural management.

Communication Skills - Written/Verbal, Interpersonal, Presentation, Client/ Stakeholder relationship management, Interaction, Inter dept coordination, Demeanor, Cross functional coordination, Consultative communication

Brands /PORTFOLIO